Buffalo Bills and Fanatics Announce Long-Term Partnership

ORCHARD PARK — The Buffalo Bills have unveiled a groundbreaking partnership with Fanatics, introducing an enhanced digital storefront that promises to revolutionize the shopping experience for fans across the globe.

 

Starting today, supporters can explore the newly launched online store, offering an extensive selection of high-quality Bills fan gear. From jerseys and headwear to collectibles and hardgoods, the platform features products from leading brands, ensuring fans have access to the latest and most sought-after merchandise.

 

To celebrate the launch, U.S. fans are invited to enjoy a 15% discount on select items for a limited time using the promo code WELCOME15. Canadian supporters can benefit from free shipping on orders over $59 with the code WELCOMECA59.

 

At the heart of this initiative is Fanatics' advanced Cloud Commerce Platform, designed to deliver a personalized and seamless shopping journey. This technology adapts to individual preferences, offering tailored recommendations and content, thereby enhancing the overall user experience.

 

Jason Hartlund, the Bills' Chief Commercial Officer, expressed enthusiasm about the collaboration, stating that the partnership aims to provide fans worldwide with an improved way to shop for their favorite team’s merchandise.

 

Ed O'Brien, Fanatics' Senior Vice President of Business Development, highlighted the passion of Bills fans and emphasized that the new digital store is designed to match their unwavering energy and dedication to the team.

 

This partnership not only enhances the online shopping experience but also strengthens the connection between the Bills and their global fan base, ensuring that supporters have access to the best Buffalo Bills merchandise available.